You can make a big difference just by attaching a sign to your car. If you think of it as a billboard, you’re being cynical. The sign doesn’t have to be pretty or even useful. It just has to say something. Signwriters Sydney also provides mockups, layouts, renders, sketches, shop drawings and graphic proofs before they proceed on their projects.
If you go into a grocery store and put a sign that says “Thank You” on the cash register, people will leave more money in the tip jar. If you go into a restaurant and put a sign up saying “Please Be Polite,” waiters will give better service.
It’s easy to find examples of small things that make big differences. Cameras used to be big, clunky mechanical devices with fixed lenses. Now they are tiny computers in your pocket, and you can take pictures at night or in bad light. They make little differences mean a lot. But it’s not always clear what the small thing is.
A well-designed sign can do something like that. A great sign doesn’t just stand out; it moves you. It tells you about the place you’re in, and invites you to move around inside it, like a genie inviting you to turn the lamp down a notch. Great signs do more than just draw attention; they inspire action.
But great signs take more than talent or design skill; they take dedication and effort, which is why so few people produce them.
The real effect of the sign is not easily measured. It depends not only on the sign but also on whether you have already made the connections between sign and effect that we think we know how to make. For example, if you already have a large enough customer base, the sign might only increase the amount of work you do for those customers. But if all your customers are small startups, it will probably make them hate you.
Decorating your car is a great way to make it look more attractive, but it’s also a good way to make strangers think you are more successful than you are.
If you’re in business, the effect will be even greater. People want to think that you are successful, or that your business is doing well, or that your customer service is superb. If you just follow the rules and stick little signs on your car saying “No Parking,” or “Do Not Enter,” or “Hazard,” or “Slow,” you just won’t look like a success.
The signifier effect is very strong: even if you’re not actually any better than your competitors, putting a lot of signs on your car will convince people otherwise. This happens all the time in advertising. You can see same thing happening in political campaigns.
The sign has to be in plain sight for this to work. You can’t put it on your car in a big city with hundreds of thousands of cars. You have to find an empty parking lot or an empty street corner somewhere. And it must be in close proximity to where people are feeding the bears. If your sign isn’t visible, no one will ever see it. Refer in this site if you want to improve your vehicle signage.